For an EA practice to be effective EA leaders must pay attention to both the “style” of how their team operates and the “substance” of the work they produce. While that guidance isn’t new, in practice I often find that many leaders don’t have the balance quite right. It is worth revisiting as a general EA Tip.
First, what do I mean by “style” and by ‘substance”? (note: I chose those words because it sounded like a catchy blog title) For the sake of this article, I define “substance” to be the “work product” of the team as viewed by EA consumers wanting hard deliverables like frameworks, models, standards, roadmaps, strategy papers, and other related content. “Style” refers to “how” the team works with the rest of the organization in creating and utilizing their content: engaging business and IT leadership, fostering a collaborative environment; choosing communications vehicles, the words they use, and the “posture” of how they present themselves to the rest of the organization.
Many EA teams disproportionately direct more effort to the substance of the work than to building a sense of ownership and socializing the desired changes. In essence, they under serve the “style” elements. Granted, substance is critical. No matter how good the soft skills are or how convincing the leaders are, if the content isn’t solid then nobody will follow. But what is more surprising to many teams is that even the most elegant and perfect deliverables often don’t have impact. Why? – Because the team hasn’t positioned the larger workforce to embrace enterprise architecture content and to use it in their day to day work.
Improving the EA team’s style is often where we spend time with clients, specifically working on the “art” of practicing EA. Though many EA’s wish there was a methodological approach to these softer elements, there really isn’t one that works in all cases. People, perspectives, culture, and individual skills vary widely from organization to organization. One approach is to look to lessons learned from the organizational change management discipline, particularly as they apply to driving change across and down into an organization. There are tried and true techniques for preparing organizations for change, conducting education and awareness campaigns, gaining support and participation, and communicating effectively through a variety of different channels. After all, one of the valuable outcomes from EA is helping an organization move from an emphasis on tactical execution and silo behaviors to one that includes a larger, enterprise-wide strategic element. Substance is great, but style really does matter.
Posted by George S. Paras 

Top-Performing EA Teams – A Panel Discussion
March 30, 2011I had the opportunity last week to moderate two panels at the Troux Worldwide Conference. The first panel included EAdirections’ Tim Westbrock along with Mike Walker from Microsoft, Aleks Buterman from SenseAgility and Paul Preiss from IASA. The theme of the panel was a general discussion on characteristics of top-performing EA Teams. To begin the conversation, I asked each panelist to describe what a top-performing EA team meant to them. What I had originally believed to be a softball question that would show the breadth of issues and perspectives on EA turned out to be more controversial than I had expected.
The panel became caught up in the role of EA and the role of IT architects. Unfortunately, the conversations became focused on the differences in the roles instead of how they work together, diving too far into a differentiation of the “primary” roles and skills of each. It revealed some of the confusion around EA and shone a light on many of the issues that practicing enterprise architects must deal with on a daily basis. What I had hoped would be a conversation addressing how the EA function must be multi-purposed, strategic and tactical, business and IT-oriented, and with an eye to both short and long-term value delivery became overly focused on narrower perspectives. We had a few rough spots as we worked our way through the session, but luckily we ended well. We landed at the recognition that while the roles are different they share some common skills and, after all, they should be collectively working to achieve positive results for their organizations. Individuals in both of these roles will inevitably be working closely with each other.
Personally, I believe that the biggest part of being a top-performing EA team is learning to strike the right balance across the perspectives listed above. It isn’t about doing just one thing or having a “primary” concern as much as it is about how well the EA leaders cover the bases, shifting emphasis from strategic, business-oriented concerns, to helping certain initiatives head down the right path, and then back again as dictated by the situation. It is about breadth, and reach, and longevity.
In future posts Tim or I will examine several of the questions asked by the audience, some answered by the panel and others that we didn’t have time to address.