For an EA practice to be effective EA leaders must pay attention to both the “style” of how their team operates and the “substance” of the work they produce. While that guidance isn’t new, in practice I often find that many leaders don’t have the balance quite right. It is worth revisiting as a general EA Tip.
First, what do I mean by “style” and by ‘substance”? (note: I chose those words because it sounded like a catchy blog title) For the sake of this article, I define “substance” to be the “work product” of the team as viewed by EA consumers wanting hard deliverables like frameworks, models, standards, roadmaps, strategy papers, and other related content. “Style” refers to “how” the team works with the rest of the organization in creating and utilizing their content: engaging business and IT leadership, fostering a collaborative environment; choosing communications vehicles, the words they use, and the “posture” of how they present themselves to the rest of the organization.
Many EA teams disproportionately direct more effort to the substance of the work than to building a sense of ownership and socializing the desired changes. In essence, they under serve the “style” elements. Granted, substance is critical. No matter how good the soft skills are or how convincing the leaders are, if the content isn’t solid then nobody will follow. But what is more surprising to many teams is that even the most elegant and perfect deliverables often don’t have impact. Why? – Because the team hasn’t positioned the larger workforce to embrace enterprise architecture content and to use it in their day to day work.
Improving the EA team’s style is often where we spend time with clients, specifically working on the “art” of practicing EA. Though many EA’s wish there was a methodological approach to these softer elements, there really isn’t one that works in all cases. People, perspectives, culture, and individual skills vary widely from organization to organization. One approach is to look to lessons learned from the organizational change management discipline, particularly as they apply to driving change across and down into an organization. There are tried and true techniques for preparing organizations for change, conducting education and awareness campaigns, gaining support and participation, and communicating effectively through a variety of different channels. After all, one of the valuable outcomes from EA is helping an organization move from an emphasis on tactical execution and silo behaviors to one that includes a larger, enterprise-wide strategic element. Substance is great, but style really does matter.
Posted by George S. Paras 
Hold the Date! – George Paras Keynote at Denver IASA ITARC on May 6, 2010
February 28, 2010In a keynote presentation at the upcoming IASA ITARC Denver Event I will be discussing the leadership challenges that many current and aspiring IT leaders face in their organizations, and how they can overcome those challenges by applying selected enterprise architecture concepts to their decision-making framework. Not surprisingly, I advocate moving EA “upstream” within the management structure and expanding the context to make it more relevant to the business. Doing so isn’t easy. It requires a combination of skills in leadership, process integration within the Office of the CIO, and appropriate content in business and information architecture. In this session attendees will learn how to get started on this journey.
If you are in Denver and plan to attend, please let us know. We’ll be available to discuss ideas with any organization interested in expanding the scope and reach of their EA practice into business-oriented EA.