Why No Business with EA?

So there I am sitting on a panel at the Troux Worldwide Conference a couple of weeks ago, answering interesting questions with some interesting co-panelists, when a thought struck me.  “After decades of positioning EA as a discipline for business-IT alignment, why aren’t EA programs more in tune with(driven by, owned by, participation from) the business?”

I’m not just talking about myself positioning EA in this way.  Just about every definition you come across, from vendors, consultants, analysts, and practitioners alike; EA is described as being business driven, strategic in nature, and focused on the long-term future state of the enterprise.  But within most organizations I engage, EA is found to be lacking significant business drivers, business participation or even any level of credibility from business executives.

So I ask again, Why?

I think that there are a variety of reasons for this, and the exact mix of reasons are probably unique for each individual enterprise.  However, I would guess that there are a few factors that are predominant in most organizations.

1. Lack of EA leadership within the IT organization.  I don’t mean that there are no leaders in IT.  I mean that the leadership in IT for EA (let’s face it, most EA organizations are within the IT function) isn’t doing what is necessary to form the relationships and value proposition for EA to be relevant outside EA.  They remain satisfied with a focus on IT outcomes – applications, infrastructure, standards and governance.
2. Lack of business understanding within IT and EA leadership and practitioners.  IT leaders and EA program members must develop an understanding of the core operations, motivational forces, financial model, and strategic plans of the enterprise.
3. Lack of translation of business understanding.  Some EA practitioners have made the initial investment in gaining essential knowledge about the business in which their enterprise competes, as well as the internal operating and financial models, and their strategic drivers.  But the next step is the critical one.  They need to create artifacts that represent that understanding in a way that communicates with senior executive leadership.
4. Too much responsibility at the project/implementation level within IT.  Time and time again, we see very capable EA teams try to gain credibility by helping out as an added resource/technical lead/project manager; only to be given these responsibilities as a permanent part of their charter.

While there are other reasons that warrant consideration (lack of understanding/approval by the CIO, wrong personnel involved, economic downturn); the above represent the factors that demand focused effort to overcome.

What can we do to change this?  Here are a few suggestions:

• Read books and industry literature of a non-technical nature about the industry in which your company competes.
• Experiment with different types of high level models that represent your understanding of your business’ current and potential future state(s).  There are no commonly accepted formats and nomenclature for these types of models, as they are dependent on the executives you are trying to communicate with.  And do not be afraid to have different models to communicate the same thing to different audiences.
• Understand the financial model of your enterprise and how it impacts IT’s value delivery.  You must develop a contact in the CFO office.
• Resist project level responsibilities for your EA team.  If you have to accept them for a short time, develop a plan with your superiors to instill architecture skills into the project delivery staff.

Location, Location, Location – Where Should an EA Team Report?

At the recent Troux Worldwide Conference in Austin I moderated two panels, one on Top Performing EA Teams and the other on EA Leadership. We had many questions submitted by audience members and were unable to answer them all. In the next few weeks Tim and I will be offering our perspectives on some of the questions the panels didn’t have time for and share thoughts on a few they did. “Where should an EA team report?” was one of the latter.

It seems that many EA teams we talk to ask about reporting structure, either as reinforcement that they are in the right place now, or as justification for reorganization if they are not. If I had to answer, without knowledge of an organization’s specific circumstances, I would say something like “given the latest trends in enterprise architecture towards stronger business architecture, the EA Team should ideally report directly to the CEO or executive committee in some form of a strategy function”. This gives the team the imprimatur of executive authority, strong visibility, and broad reach across business and IT concerns – truly the “enterprise” perspective.

But that answer isn’t realistic in most current organizations. First, we’d have to establish that the team is really doing true “Enterprise” architecture vs. IT architecture. A good discussion on what we mean by this is included in Tim’s blog entry from last year on The Transformational View of EA. Transformational EA specifies business architecture that is owned, driven, developed and maintained by business people as opposed to their IT proxies. It is coordinated in partnership with IT architecture-oriented EA’s focusing on the IT and systems-oriented perspectives. Until that happens it is unlikely that an EA Team will reside at the level of my answer above. If it has happened already, they have probably been moved up to that level or are already well on their way.

The question most EA teams should ask would be “What is the best place for EA to report in MY organization and how do I get there?” The first part of that is a much more straight-forward question to answer. For a Team working on IT architecture the best place to report is directly to the CIO as part of an Office of the CIO, along with the PMO, IT Strategy Group (if not already the EA group), and other CIO functions. This positions the EA team organizationally on par with operations/infrastructure, security/compliance, and development/support.

Many EA teams find themselves deeper in an infrastructure group doing technical architecture or as part of development support organization. Is that bad? Not necessarily. It is the starting place for many EA Teams. It’s only bad if the scope and scale of the team’s reach is constrained by it. I have seen cases where the EA team administratively reports into a supportive infrastructure director (or development director) who recognizes the value of EA, their role, and gives them license to practice something closer to holistic, forward-looking, business-driven EA. After all, good EA teams are not self-contained. They are highly dependent on engaging a virtual community of stakeholders and contributors from across the organization. Where the team reports, provided again that the leader is supportive, is less important than what it does and how it reaches out to influence others.

So, the bottom line answer to the question of where an EA team should report cannot be from a purist perspective but instead should be based on a combination of practical realities along with the vision and aspiration of the team to drive value. Whenever I hear the “where SHOULD we report” question I prefer, instead, to deflect it and work with the team to answer the question “how can they drive maximum value”. If they can’t do it where they are then we determine, realistically, “where COULD they report”, and “what will it take to get there?”

Communication Planning for EA

At the Troux Worldwide Conference in Austin 2 weeks ago, several questions were submitted by participants to my panel that we didn’t have time to get to.  Over the next few weeks, George and I will be addressing them.  One that caught my attention was the following:  “What style of communication have you seen be most successful?”

This is actually a topic I have written an article about, summarized below, as it is one of the most common topics that comes up with our clients.

Communication is a key to transforming an enterprise through strategic planning, enterprise architecture, and enterprise portfolio management.  Critical to the success and effectiveness of communication is planning why, how, when, and with whom communication will take place.  The answers to those questions are determined through communication planning.

Effective communication can often happen “off the cuff” or at the “spur of the moment”; however, relying on spontaneous effective communication will not likely sustain most EA efforts.  It is the responsibility of EA leadership to create and maintain a systemic communication plan to support the establishment, execution and effectiveness of the EA program.

Follow this link for the complete article.

Thanks to Troux for a Great Event

George and I participated in the inaugural Troux Worldwide Conference two weeks ago in Austin, TX.  We felt that it was a wonderful collection of interesting speakers, spirited debate, and professionalism among peers.  While many events sponsored by a vendor can be dominated with tool demonstrations and sales presentations, Troux’s program was full of thought-provoking presentations from user case studies, to industry experts, to executive supporters.

Thanks to David Hood, Bertrand Hazard and the rest of Troux’s sales, events, and marketing staff for a truly professional, first class, worthwhile and downright fun event.  Looking forward to the next one!

IASA Chicago Chapter Inaugural Event April 7- George Paras Featured Speaker

Thursday evening, April 7, marks the inaugural event for the new IASA Chicago Chapter.  The meeting will be from 6:00pm-7:30pm at Illinois Technology Association (ITA), 200 S. Wacker, 15th Floor, Chicago.  The new chapter provides a networking and educational forum for IT and Enterprise Architects from across the Chicago area.  I will be leading a session on “Changing Architects’ Conversations”, sharing tips and techniques on how architects can create and take advantage of opportunities to engage enterprise leadership in strategic conversations.

In addition to speaking at the event, I am honored to have been asked to serve on the Advisory Board for this new chapter.  Please invite your architecture colleagues to come and join us!

Event and Registration Details